Ke Yubin

General Manager, BYD Thailand

Mr. Benson Ke has extensive international experience in automotive sales and new energy business development across Asia-Pacific markets. He began his career managing IT business coordination in Japan before expanding into Indonesia’s new energy sector. From 2012 to 2017, he led BYD’s new energy business development in the Taiwan market, successfully launching electric buses and achieving localized production. Later, he oversaw regional cooperation across Taiwan, Singapore, and Japan, strengthening partnerships and market support. Since 2018, as General Manager of BYD Thailand, he has played a key role in promoting new energy products, leading major projects including electric buses and forklifts, supporting Thailand’s EV industry development, and advancing BYD’s passenger vehicle market and EV manufacturing initiatives in the country.