Over an 18-year career at JTB, Eijiro Yamakita was involved in the development of the company's global strategy and then moved to Europe, where he was appointed to be a top management at the forefront of the company's global business. Prior to becoming a Managing Executive Officer, he served as Chairman of the Board of Directors of Kuoni Travel Investment Ltd and the European Head of JTB Group for 3 years. The JTB Group traces its roots back to 1912 when “Japan Tourist Bureau” was formed to attract international travelers to Japan and assist with their travel needs. While our activities and clientele have expanded greatly since then, the JTB Group remains aligned around a core purpose: bringing people, places, and possibilities together.